Redesign of Haimer GmbH ads

When I started at Haimer GmbH in 2018, the advertising motifs used up to that point were already slightly outdated. My task was to redesign them without losing their existing character, a modernization that had been in use for six years.

The advertisements are used in various print media worldwide in 10 different languages and are also visible in modified form on the relevant websites on the Internet.

Below is a comparison of the old design on the left and the modernized version on the right.