Jodelbiber

This is a small stuffed animal from Simba that starts yodeling when you press its belly. Over the years, the Yodel Beaver has evolved from a small giveaway into the company mascot of Haimer GmbH and has consequently been featured more and more frequently on social media and in various print materials. It has thus become customary for the cover of Haimer GmbH’s INSIDE magazine to always feature the Yodeling Beaver.

Before AI began to dominate everyday life, all Yodeling Beaver imagery was created using traditional photography and retouching to depict the mascot in various situations. Over the years, different outfits were even created for the Yodeling Beaver.

Furthermore, the Jodelbiber isn’t actually a beaver at all, but a marmot. However, since the German word for marmot sounds a bit clunky, “beaver” has become the accepted term in everyday language.